As Told By Ari

GETTING TO THE BAG.

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What’s UGC?

Many brands are opting to use this method of branding and marketing.

and creator are making a living trying out your favourite products. even the newest of creators can generate $150–250 per video and more seasoned creators can generate $500–1000 per video or bundle package.

So how does one get to the point of racking in the big bucks?

Start by creating a new instagram, Facebook, or Twitter account. Personal branding is all about you so have your name somewhere in the handle. you’re going to need a place to send brands you’re to create a free website on Canva; this will be where you upload your picture to build your portfolio.

Posting UGC examples

These are B-roll videos of your products that you use in your everyday life or things that were gifted from brands you haven’t started to get this from brands just make small purchases and post to your Instagram using the hashtag ugcexamples this will spark the attention of brands. fiverr has become a hub for new UGC creators it’s a great way to get inbounds.

I started creating ugc content over a month ago iv’e invested in a new tripod and backgrounds to capture the best photos you dont have to hire a professional photographer.

Am I telling you to quit your corporate job to become a content creator? No I’m not saying there is potential in creating another income stream using this, according to Forbes.com, which spent over $21 billion in 2023 on content marketing There is more than enough for new creators to get in on this as the algorithm is changing on Instagram, utilising videos and stories posting 3 stories minimum and not posting another for 24 hours will boost your page posting at the top of the hour and half past the hour has been working The algorithm is forever changing, as we know so play around with this method .

If you’re going to take UGC seriously, starting a new page is daunting, but you’re mostly likely to go viral on a new page.

Pitching:

In order to land deals, you have to find the brands you want to pitch. Naturally, you want to work with your favourite brands and all the popular names. Starting out, this isn’t going to be the best choice because the larger brands are known for under paying new creators Pitching to a brand with 10k followers or less helps get your foot in the door.

your Skill set will grow on this journey, and there is no doubt about that script writing will also be part of the job as you will be obligated to do so.

4 components of a pitch
1. keep it short and sweet
  Brands don’t need an autobiographical story; they simply don’t care in the first line state your name, region, brief UGC history, and what you offer
2. Don’t mention price in your pitch
Following your pitch if a brand wants to work with you you will followup with your pricing for the type of content that suites their needs

Make it about you helping them, but reach a mutually beneficial agreement.

3. Include past brands

This shows that your’e building relationships with other brands, making a name for yourself this makes you a valuable

Player essentially. If their competitors is on that list they will want to work with you too.

4. Create a pitch deck
A presentation of your work, if you’re just getting started, should include social media links, photos of your work, etc.

pitch deck is crucial part of UGC; it gives brands insight to who you are You can make this using canva
Become a stalker

Brands know their value, you should know yours. when reaching out to them the Contact Me form on the site you will just be on their email list. finding the brand on LinkedIn will put you in the right hands look for influencer marketing in their title they are people in charge of UGC creation etc there’s no doubt that this takes time and work, follow the popular UGC creator to learn tips and tricks.

Be you boo

Authenticity is key to connecting with your community and creating genuine content that brands want to endorse, goodbye to fake vanity metrics, and follower counts are obsolete organic engagement creates they want your real house, bathroom all of the things. brands don’t care about whether you have an updated home or not lighting over aesthetics.

Scripting

If you’re not a writer in the beginning you will be after a month or so writing compelling scripts is so important you have to be able to grab your audience’s attention in the first 5 seconds. this is called a hook, you can be as controversial as possible hey the stuff sells products. When you land a brand deal you will send them a copy of the script. They will tell you if you need to change anything.

Usage Rights

Paid ads are where you’re going to make the most of your money. Brands want to be able to use your ads for as long as 30 days if you permit them to do so. This is called perpetuity. You charge a perpetual rate. If the ad runs longer than 30 days, you can charge an additional fee of 30% of your base rate x’s the number of days they ran the ad. (typically 30 days )

There are so many types of UGC: vlogs, “get ready with me”, unboxing, Testimonials, and demonstrations Finding your niche and creating a variety of content will get your audience engaged and brands will reach out to you for inbound, which is ideal if pitching isn’t your jam don’t be afraid to follow the top creators for inspiration; most of them are just starting and there are more than enough brands and money to go around.

Materials you might need
- tripod
- photo background
- lighting
- camera/Iphone
i’ve linked them to my storefront

https://www.amazon.com/shop/glendahoodwitch/list/37CD0N9AYWULC?ref_=cm_sw_r_cp_ud_aipsflist_aipsfglendahoodwitch_14E1NTGZ7C88P163SEM5

I earn commission from products on my storefront

in closing

UGC is growing, and if you’re thinking about starting your personal brand business, you should take action in 2024. It is said to gross double the numbers in 2023. These tips will help you get started, but if you want to take your content to the next level, stay tuned.